Confession: I am a Content Marketer and that Means I Sell You Lies

Forgive me reader, for I have sinned. You may think this post is meant to teach you about content marketing (it will) and how it differs from traditional marketing, (it also will). However, like all good content marketers, I have a deeper, more insidious goal. Sales. Or, in this case, conversions and metrics. (He’s confessed […]